First tried in a Vaporesso NRG-S tank with a SMOK V8 Q2 coil and it was good, although the cherry part was rather faint.
Put it into a GeekVape Zeus XII Mesh RTA and it instantly turned into an ADV!
The cherry is very prominent at 44W, the flavor being closer to a well-baked cherry pie or croissant than the raw fruit, of course. The sweetness is well judged, with just a hint of tanginess. Very natural flavor, not cloyingly sweet or perfumy like many of the e-liquids on the market. Higher wattage brings out more of the pastry side; it's still about the cherry at the forefront.
With nine mods and a few pods I have but few ADVs and tend to jump from flavor to flavor every dozen puffs. With Cherry Express I can go on for hours with the same tank, it's that smooth and satisfying!
Kudos to the Freeman crew on a job well-done!
P.S. PIFed an NRG-S tank with a GT2 coil and a bottle of this to a broke co-worker (a die-hard GeekVaper on a strict fruity juice diet) and told him to stick to 55W. He went through half the bottle in less than a week!